Oct. 7, 2019

Who's hungry? ByCHLOE co-founder Sam Wasser on the power of branding

Who's hungry? ByCHLOE co-founder Sam Wasser on the power of branding

Trends come and go, but lunch is forever. Unless you’re Samantha Wasser, founder of the plant-based and vegan restaurant chain by CHLOE. In that case, trends are forever, too.

Trends come and go, but lunch is forever. Unless you’re Samantha Wasser, founder of the plant-based and vegan restaurant chain by CHLOE. In that case, trends are forever, too.

This week on Business Casual, Wasser explains exactly how making the most of food trends and taking the “polar opposite” approach of most vegan restaurants helped her fledgling salad shop grow to an international chain with an enviable Instagram following. And really good tempeh patties.

But this is Business Casual, and Business Casual is about more than tempeh patties. Wasser explains why a boom in business for plant-based meats like Beyond Meat and Impossible Foods is good for all restaurateurs hoping to get more sustainable.

What else is on tap in this episode? Tips and tricks to optimize your phone eats first attitude. An argument in favor of sweating the small stuff. How to pitch venture capital on the long-shunned restaurant space, massive capital investments and all. And three letters: CBD.

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