April 22, 2021

There’s no winner takes all in the creator economy

We hear about how YouTuber Marques Brownlee gradually built his audience and his approach to scaling his business.

The barrier for entry to being a creator has never been lower, so the amount of people looking to be full time creators has never been higher. Every successful creator’s path to “making it” is different, but the creator economy makes room for all of them. Here to tell us about all the moving parts behind being a full time creator is YouTuber Marques Brownlee, also known as MKBHD. 

Marques tells us about how he distinguished himself on his platform, his experience building his audience, and how he delegates to scale his business.