It’s easy to buy something in a store—all it takes is the tap of a smartphone and you’re done. How come, then, buying things online is still such a clunky experience?
Today on Business Casual, we’re investigating why online retail has been so slow to innovate with Domm Holland, co-founder and CEO of Fast (aka “world’s fastest online login and checkout platform”). Because unless retailers can learn to try new tech things, they’ll lose customers to the dreaded cart abandonment.
And that has major repercussions. Listen to this episode to understand why.