Arianna Davis joins us to discuss the ins and outs of rebranding.
We’ve seen some pretty epic rebrands over the past few years, from Pabst Blue Ribbon moving from bottom shelf to top shelf, to Dunkin’ dropping the “donuts” in its name. Today, we dig into the strategies, considerations, and challenges of rebranding with Arianna Davis, the Senior Director of Editorial & Strategy of Oprah’s recently relaunched lifestyle brand, Oprah Daily.
Oprah’s brand began as O, the Oprah Magazine, and with the help of Arianna, launched a digital extension in 2018 called OprahMag.com, which became the fastest growing website launch in Hearst history. This year, Arianna led the relaunch of the entire brand, now called Oprah Daily. All the while, she also penned What Would Frida Do? A Guide to Living Boldly. So, Step 1 of relaunching? Be bold.