Kerstin Emhoff tells us about the power of strong storytelling, how to craft a brand narrative, and what makes commercials go viral
Brand storytelling is one of the most powerful marketing tools, serving as a bridge between a business and its consumers. A well-crafted narrative can make even the most unsexy companies look sexy. On this episode, we’re taking to Kerstin Emhoff, the CEO of award-winning production companies PRETTYBIRD and Ventureland. You may recognize their viral commercials for Uber and Facebook, among others.
Today, she’s telling us about the impact of strong storytelling, how to craft an authentic brand narrative, and what makes commercials go viral. She’ll also be telling us about her efforts to support underrepresented talent in the entertainment industry.