Feb. 25, 2020

If You Build It: Why the Software Business Is Booming

If You Build It: Why the Software Business Is Booming

If you survived the 2019 IPO season, you learned two things: 1) Morning Brew’s tailgates rivaled D3’s finest and 2) the only guaranteed win was investing in software as a service (aka SaaS) companies.

If you survived the 2019 IPO season, you learned two things: 1) Morning Brew’s tailgates rivaled D3’s finest and 2) the only guaranteed win was investing in software as a service (aka SaaS) companies.


This week on Business Casual, we speak to Squarespace founder and CEO Anthony Casalena to figure out why SaaS companies are doing so well right now...and what it’ll take to nip all that forward momentum in the bud. We also cover...

  • How businesses build “sticky” models
  • Why the relationship between customer acquisition and customer value matters so much
  • When it’s better to buy than build


Because in the last few years, we’ve seen a boom in “plug-and-play” models—businesses whose divine purpose is to make creating a subsequent business as easy as possible. Why now, and what comes next?