March 4, 2021

How do we save small businesses from disaster?

How do we save small businesses from disaster?

We know small businesses are struggling. But what can we as individuals and consumers do to ensure they make it through to the other side of this pandemic?

There are plentiful options—smart legislation, effective regulation, and consumer choice, to name a few—but today on Business Casual, we’re diving deep into one strategy geared toward insulating small businesses from the chill of globalization and multinational competition. 

That strategy: local currencies, or alternative forms of money that can only be used in particular regions. We’re taking the show up to the Berkshires in Massachusetts, where a local currency has kept a small business economy thriving despite...everything.