Jan. 14, 2021

Esports close in on the competition

Esports close in on the competition

The NFL and NBA have enjoyed their position atop sports league standings for far too long. Now, there’s a new kind of league coming for their crown...esports.

With that competitive gap shrinking by the second, esports leagues have made good on a record year for viewership by 1) borrowing strategies that work for traditional sports leagues and 2) eschewing strategies that are woefully outdated. Taken together, that one-two punch means enormous potential for esports to outperform traditional leagues in the future.

To explain how that might happen, I brought in Johanna Faries, commissioner of Activision Blizzard’s Call of Duty league and former 12-year NFL exec. She’s seen it all, and she’s sharing it all with you. Don’t miss out.