The Olympics as we know them have been around for 124 years. A lot has evolved since 1896, but it seems the business model of the Games is one thing not even time can’t change.
With the Tokyo 2020 Olympics being postponed to next year (for now), it’s time to take the interim 12 months to reevaluate the economics of the Games. Because they don’t always make complete sense…
I learned that (and a whole lot more) from Andrew Zimbalist, today’s guest on Business Casual. Andrew is the best of the best in the field attempting to understand the economics of sport. He’s taught econ at Smith College for decades, specializing in the Olympics and the impacts the Games have on host cities and their economies.
In this episode, Andrew helps me tear apart the Olympics business model, taking into account the perspectives of host cities, athletes, the International Olympic Committee, and more. In addition to understanding what’s broken, we’ll talk about how we fix it. (Hint: Anyone at the IOC listening? We’ve got some thoughts.)
And most importantly: We’ll also parse out the causes, effects, and impacts of postponing Tokyo 2020 due to the coronavirus.
Plus, we're giving away three copies of Andrew's book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup. Leave a review for Business Casual on Apple Podcasts and email a screeenshot to email@example.com to enter. Winners will be pitched Aug. 3.
You don’t want to miss this one. Listen now.