June 7, 2021

Building a sustainable food business (from scratch)

Jonathan Neman, the Co-Founder and CEO of sweetgreen, tells us about his mission and how it drives the company.


Jonathan Neman, the Co-Founder and CEO of sweetgreen, joins us today to discuss how the brand’s mission — to inspire healthier communities by connecting people to real food — drives each step of its growth. We dive into sweetgreen's decision not to franchise, their strict sourcing criteria, and how they build intimacy with customers at scale.